I will help you get clear on the value you’re trying to create, adopt an evidence-based approach to product work, and increase your strategic self-awareness.
If most of your guesses are wrong, then increasing throughput only creates more waste faster. Value is maximized by more quickly discovering the right things to do.
Design is decisions made. Your main design challenge isn’t what font to use, it’s optimizing the problem frame and exploring alternative ways to achieve target goals.
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