
Clarity creates focus. Focus increases impact.
I will help you amplify achievement with improved goal setting and strategic awareness, generative discovery, and smarter planning.
Schedule a free chat, contact me, or keep exploring.


Blog: The Lateral Lens
The court jester was the original executive coach, being the court player with special permission to speak truth to power, using a lateral approach to probe assumptions and expose frames with humor and wit
Featured Articles
Design Thinking as Decision Framing
How to Create a Strategy Table
Monty Hall, Storytelling, and Planning
About Me

I’ve helped individuals, teams, and large organizations ask better questions, simplify and clarify their strategy, and adopt a more empirical, hypothesis-driven approach to work.
I draw on 15 years of experience in UX and usability and two decades of experience in behavioral science. I have worn many hats in my career, from a decade of work as a UX Researcher and Designer, a Sr. Internal Consultant, a Coach and Trainer, to more recent work in narrative strategy.
I have a PhD in Human Factors Engineering and a Master’s in Experimental Psychology.
Some more:
Design textbook (coauthored with Leo Frishberg)
UX Matters article (about using design provocations for innovation)
Podcast episode (me as a guest on The Inquisitor)